Women, Infants & Children (WIC)

Program news

Learn what's new with WIC.

The new WIC card has a QR code on the front that can be used at Farmers' Markets. The magnetic stripe on the back is for grocery stores.

A new California WIC card with a QR code allows families to shop for fresh produce at the farmers’ markets year-round using their fruits and vegetables WIC benefits.

Here is how it works:

Shop at a WIC authorized farmers’ market. Find one on the Farmers Market Locations page of the California WIC website.
Show your WIC card, and the farmer will scan the QR code.
Confirm your purchase by entering your PIN and enjoy fresh local produce.

You can pick up your new card at these WIC offices

Anderson
2889 East Center Street, Suite 102
Anderson, CA 96007

Enterprise
2757 Churn Creek Road, Suite C
Redding, CA 96002

About the Women, Infants and Children Program (WIC)

The Shasta County WIC program helps families eat well, stay healthy, and be active. If you are pregnant or have a child under 5, you may be eligible to receive:

Healthy, no cost foods
Nutrition education for you and your family
Referrals to community services
Breastfeeding information and support

WIC serves families with low to medium incomes, including many working families.

If you receive Medi-Cal, CalWORKs or CalFresh (Food Stamps), you could meet the income eligibility for WIC.

U.S. citizenship is not a requirement for receiving WIC. The non-cash benefits provided by WIC do not affect immigration status. WIC is an equal opportunity provider.

Test out your eligibility online. Use the California Department of Public Health’s “Am I Eligible?” tool, or contact Shasta County WIC.

Call (530) 225-5168 or (530) 224-4200
Text Shasta County WIC at (888) 424-6499
Email ShastaWIC [at] shastacounty.gov (ShastaWIC[at]shastacounty[dot]gov)

Use the WIC Card and WIC App together to make shopping easier.

Learn more about the WIC card on the California WIC website.

The WIC Authorized Food List Shopping Guide is an educational tool that provides information about the foods authorized by WIC.

View the Authorized Food List Shopping Guide on the California WIC My Family website.

New to WIC? Watch the Welcome to WIC video on the My Family WIC website.

Additional resources for WIC families

WIC Breastfeeding Peer Counselors are paraprofessionals who have breastfed their babies and are enthusiastic about helping others be successful with breastfeeding.

To be eligible to have a Breastfeeding Peer Counselor you must be:

Receiving WIC benefits.
Pregnant or have an infant 30 days old or younger
A first-time mom or a mother who had challenges breastfeeding their previous babies

WIC Breastfeeding Peer Counselors connect with each mom on a monthly basis during her pregnancy to answer breastfeeding and pregnancy-related questions, assist with referrals and dispel any breastfeeding myths or fears.

WIC Breastfeeding Peer Counselors also facilitate small groups called Shasta Moms' Circle. Every month moms and their counselor get together to discuss issues about breastfeeding, parenting and more.

To be eligible to participate in Shasta Moms' Circle you must be pregnant or breastfeeding.

"Circle" groups have become increasingly popular and may have a waiting list. If you are interested, please let your Peer Counselor know that you'd like to join. Any mom can find us on Facebook to ask questions and "chat" with other moms.

View the Shasta Mom's Circle Facebook page.

WIC can provide guidance on obtaining a breast pump and help you learn how to: